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& nbsp; & nbsp; & nbsp; [Chinese shoes Network] April 18, the fifth round of Super League, Dalian Shide against Zhejiang Lucheng. The first 83 minutes, to a record after volley to seal the victory Shide foreign aid Ahn Jung-hwan scored excited, curved his arms flying in the game, Adidas jersey top left corner flag in front of the camera looming. & nbsp; & nbsp; & nbsp; However, this phenomenon is likely in the next 10 years are difficult to reproduce the. Adidas rival Nike and the Chinese Football Association has signed a 10-year sponsorship contract, who won all the uniform dress code in the next 10 years the Super League teams, including the league with the ball and the referee, match officials, etc. Clothing. Just because Dalian Shide and Beijing Guoan both teams had a contract with Adidas expires before the end of 2009, so this year's Super League, who also wore Adidas shirts Ahn campaign. "A company has to sponsor a league win, it seems no precedent in the world." Beijing Guoan Yang Nike generous fans in China is somewhat unexpected. And the fans do not know Xiao Yang, this is not the only big Nike in China this year. In February, Nike in Jiangsu Province began construction of its largest logistics center in Asia - Nike China Logistics Center; March, announced the closure of four plants, including mainland China has only one wholly-owned footwear production plant; and Nike's channels have begun a new round of reshuffle. Insiders told reporters, some small dealers because of poor business, Nike began to sell the business to focus on large-scale dealers. Nike is to clarify the Chinese business, the reason behind is obviously more important in China will be its global footprint. March 18, Nike announced in the United States ended fiscal 2009 on February 29 in the third quarter report showed that Nike quarter sales of $ 4.4 billion, down 2%. Nike also announced in March 2009 to July, a total of $ 6.5 billion worldwide in orders compared with last year fell by 10%. However, the Asia-Pacific region, including China quarter revenue rose 8 percent to $ 806 million. Nike claims that in 2008, Nike's sales in China for the first time more than 1.1 billion US dollars, has become the largest market outside the United States. In this year's Nike global adjustment structure adjustment, the Nike Greater China, Asia-Pacific region independent from the original out, directly under the headquarters management. 2 ?? dollar "buy the dips" Super huge potential market induced Nike biggest Cheap air jordans for sale advertising sponsorship in China - fully sponsored Super League. And this sponsorship will last for 10 years. According to the company's agreement with the super Nike, Nike in the 2009 season will provide $ 15 million supplies all the equipment sponsored 2009 Super. Among them, each club will receive five million yuan in cash and equipment and not more than 1 million yuan (one exception is due to Dalian Shide and Beijing Guoan had a contract with Adidas expires before the end of 2009, so in this year's Super League on, the two teams still wearing Adidas jersey). Meanwhile, in the next 10 years, Nike will sponsor the annual fee rate of 10% annually. As a result, Nike's 10-year sponsorship of the total cost will be more than 200 million US dollars. It is understood that such a sponsorship is not only without precedent in the Chinese football league, rarely seen in European football. "Put down the whole league contract indeed rare. However, for Nike, which can be considered a good deal, 10 years two hundred million US dollars, very cheap, can be said to copy a bottom." There are people in the industry to present newspaper reporter said. 15% of sales revenue It is understood that 10% of the general sporting goods sports company sales will be used as marketing, but such as Nike attaches great importance to the brand image of the company will come up with. Nike's sales revenue in China last year, nearly 8 billion yuan of calculation, marketing costs, Nike in China throughout the year in about 1.2 billion. "$ 15 million account for about 10% of the promotion costs, it is quite reasonable." Chai Feng Nike China had worked before the sharp marketing consulting analyst, said the reporter. Analysis of the industry, despite the current Super League grand compared with 10 years ago, a lot has been in the doldrums, but football as a key sport categories, or sports products companies must not be overlooked an event. Lu Feng, general manager of Super says that Chinese football's most valued sponsors, is averaging 1.5 million people in the audience, and the annual total 144 million people in the television audience. "actually worth investing in Chinese assets are not many sports, football and basketball, whether from the highest participation in the Chinese market is still concern about the two sports. Nike has a very deep involvement in basketball, Nike hopes seeking to develop football in China is very natural. "Chai Feng said. Previously, the Adidas from the 1980s and the Chinese Football As Retro jordans for sale sociation to establish a cooperative relationship between men and women at all levels of the national team's perennial all equipment manufacturers, so Nike dwarfs the competition, "China Team" of the project. Nike company, to take advantage of Chinese football to secure and expand market position in China, only to the league as a breakthrough. The league and a lot of rewards. Television transmission media exposure, good relations with various clubs of city marketing promotion platform, as well as with the Chinese Football Association formed thereon, are Nike, the "hunters" super returns. "Nike marketing considerations are very long-term, the cooperation with Super perhaps in the first 7-8 years will have a greater return." Chai Feng said. channels to support large, out of a small In the marketing campaign at the same time, Nike also stepped up channel change - big dealer support, eliminate small. It is understood that when Nike first entered the Chinese market, in order to snatch the market as soon as possible, the implementation of the multi-level agent system, a distributor located below the regional distributors. Currently, in addition to Belle, Baosheng two national distributors, the Shenyang Tengda Japanese, Shanghai Ruili sports, Guangzhou and Chengdu Tao Bo sports fresh wave sports are all in their respective regions formed a certain scale. There are dealers said the reporter, the current channel in the Nike philosophy, hope that every region has a few powerful distributors to compete but they can keep the brand image. But the result was caused by excessive competition in the market, but Nike's brand image is also subject to different degrees of damage. "Our profit last year, only two points," a dealer told reporters, "so in order to increase profits only scale." It is understood that in terms of purchase price and selling price, Nike has a strong the right to speak, so the dealer profits are generally low. Under normal circumstances, no more than 60 days of the new distributors can not discount more than 60 days of commodity dealers are free to discount, but not less than 7%. In such stringent conditions for cooperation, dealers seek to expand the scale of development in addition to outside is not much to do. Belle ????? Shenyang Branch Manager, said the reporter, small dealers financial strength is weak, backward preferential capacity, market capacity is limited, relatively tight in today's environment, the natural survival pressure. This pressure for dealers int Cheap jordans online egration provides an opportunity. Last year, because of the Olympics, dealers generally getting goods more serious part of the dealer inventory. Among these, some small dealers in the capital chain there is a problem, difficult to re-enter the new goods, operating problems. There are facts to prove it. Previously, Beijing Maya sports on the acquisition of Beijing, a small Nike dealers - across the world sports. The latter is one of only five stores Nike agents. It is understood that, due to the size is too small, resulting in sales appears a little problem, Nike's money across the world will not on. And once again not on, will be caught in a vicious circle. Finally, under the coordination of Nike acquired by Maya sports. "This acquisition is quite successful. Stores across the world are good, and we only took over its personnel, props, a quarter of goods are not received, once the acquisition is relatively clean." Maya sports goods section Managers often stand these acquisitions satisfied. In Nike's mind, which perhaps is just the beginning. In channel integration, while Nike is also better serve the channel up and down the effort. In February, Nike announced plans to invest $ 099 million in Taicang Economic Development Zone investment in building Nike China Logistics Center. Currently, Nike is through third-party logistics, warehousing and leasing in Shanghai and Guangzhou implement the national logistics and distribution center. Nike logistics department on an insider told reporters: "Nike sales in China growing, the logistics requirements of course, also increasing investment in this logistics center is of course a natural thing. " It is understood that after the completion of the logistics center of the seat, the 15% reduction in delivery time. Close foundries In addition to increased advertising spending to stimulate sales, Nike also no less hard throttle. An obvious example is Nike's domestic factories have closed steps to reduce OEM costs. March 26, Nike is located in Zheng Road Taicang City, Jiangsu Province, 68, a foundry outside plastered notice to terminate the labor contract notice. Notices, said: "The Board of Directors resolves early dissolution of the company, all employees labor contract termination, the termination date of March 31, 2009." And this is the Nike factory in mainland China has only one wholly-owned footwear production plant . Then, Nike China spokesman Zhu nearly Qian confirmed: "Nike plans in Taicang City, Jiangsu Province, is transferred f Cheap jordans online air jordan 11 blackout for sale rom Winterthur Group Management footwear manufacturing business to Winterthur factory located in other parts of Asia, and will shut down its sole owner footwear production facility in Taicang plant. " It is understood that Nike was founded in 1996, Nike (Suzhou) Sports Goods Co., nature of the company a wholly owned subsidiary of Nike, and Taicang factory is established in that time, the total investment amounted to tens of millions of dollars. But Nike bear only the cost of land and factories, the other by the Winterthur Group investment. Currently, Nike factories in China's share of global foundry refrain. As of last year, Nike foundry in China has 180, the total number of employees reached 200,000. However, more new production lines have been invested in Southeast Asia and other countries. Origin Nike product price tag on a column has more such words printed on the Vietnam, Indonesia. ?????? Winterthur Group spokesman said: "(against the dollar) appreciation of 2%, companies can also adjust up if it continues to appreciate, some of China's long-term order will be replaced by other regions such as Vietnam, Indonesia. " According to Chen told reporters, at present, Winterthur production in Vietnam account for about 50% of the Winterthur Group production, yield mainland is between 30% -32%. The decision to close the plant in Taicang dominated by Nike, Winterthur orders not affected in any way related orders only transferred to other parts of the plant only. However, not only is the transfer origin. "The orders have been focused on a large scale foundry, which is a trend in the future of Nike." Asia Footwear Association Secretary-General Li told reporters. Nike China also said in a statement: "In order to further promote the integration of long-term procurement strategy and streamline the supply chain, Nike announced in 6-12 months later, no longer to the 640 contract factories in four factories and footwear Some clothing factory orders for new business. "And these four foundries contains a factory in Vietnam. There are people in the industry to the reporter, said:. "It is said that the future of Nike foundry business will increasingly focus on the former six foundries" for this argument, Nike has not responded. The biggest supplier Pou Chen Fang Mei Group spokesman said: "The current Baocheng no significant increase in orders, orders for Nike whether the future will concentrate Baocheng, we inconvenient for comment but Baocheng for orders. increase the likelihood is ready for. Cheap foamposites for sale " In recent years, Nike shoes gradually to function, professional conversion, which requires factories have technologies, processes than the previous increase, corresponding suppliers will increase the threshold. Li told reporters analyzed, the global economic recession, European consumer market downturn on the occasion, Nike's business less quantitative, first-out nature is the lack of scale of small foundries. Therefore, Nike take this opportunity to sort out their factory is not surprising.last week, emerging brand Brain Dead founder Kyle Ng? And Vans announced a joint Sk8-Hi shoes series, this series is designed for Dover Street Market to build, will begin at DSM in both London and New York shops sold exclusively in January 14th. Brain Dead x Vans Sk8-Hi now complete series of introduction, including a total of three kinds of color, in addition to already reveal the black and green and white, has not been published. Based on the body of the shoe suede material, with a smooth plate paste coating and process the original rough suede composition checkerboard pattern surface. In addition, Brain Dead Logo standard cloth sewn in shoes near the bottom edge of the ankle, barely visible on the "STAMP OUT REALITY". An exclusive interview with Ng KyleQ: Why did the and Vans joint in DSM exclusive sale? Kyle Ng:Vans had decided to launch later this year and this pair of us (Brain Dead) joint series, but we think this exclusive limited sale of faster and more straightforward in DSM. asked: "STAMP OUT REALITY" is what mean? Kyle Ng: "STAMP OUT REALITY" for us is "to change the status quo". asked: why do you choose to use woven checkerboard as the joint design? Kyle Ng: in fact this is thick paste printing pattern (not woven checkerboard). I think the checkerboard pattern Vans is the representative of California shoes, I also wore a checkerboard Vans. We decided to use a thick mucilage printing pattern is because this pattern is very soft, and we also used many times. asked: what is the first time you wear Vans? There is no what special story and we can talk? Kyle Ng: er...... I can't remember. But I'm still a small child when he started to wear Vans. Q: Brain Dead and Vans joint on sale soon, you can talk about the source of this joint theme and inspiration? Kyle Ng: "Sex" and "Buttholes love beep beep fart eye". 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This is the two sides following the beginning again, design by the Chuck Taylor All Star Hi as the theme, the use of high-quality embossed leather to create three different colors of the shoes, and joined the Stussy logo on the tongue, which highlighted by the theme. It seems like the recent Stussy joint is very frequent. PUMA x Sneaker Freaker PUMA x Sneaker commemorative edition shoes Freaker Blaze of Glory Nike Air series engraved Transformers struck Trainer SC II Megatron" "; the Decepticons attack comments on A: PUMA x Sneaker Freaker PUMA x Sneaker commemorative edition shoes Freaker Blaze of Glory engraved a series of Transformers Nike Air Trainer SC II hit "Megatron" Decepticon attack The side of the car Nike with KITH 5 Decades of Basketball "partnership" series of 1 Sport Force breath launched Air Lux, Blazer Studio Low, Air Foamposite Pro, Zoom Generation and Flight Bonafide. 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The upper is made of superior leather and imitation leather crocodile. Each pair of shoes with mini Yesterday 's Future DVD disk. This shoe is limited to 240 double. At present in the Underworld shop sale. 001.jpg (34.93 KB, download number: 0) download attachments saved to the album 2007-8-9 16:37 upload 002.jpg (68.16 KB, download number: 0) download attachments saved to the album 2007-8-9 16:37 upload& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] For those who are "the world's first football brand," has not a winner between Nike and Adidas, the two sporting goods giant. Nike brand global president Trevor Edwards (Trevor Edwards) in a conference call on during the World Cup, announced a "victory"?: Brazil World Cup, the number of players wearing Nike, than wearing other brands of players more than the total number. However, the Adidas World Cup finals in the day pulled one: championship team, by its sponsorship. And this contest around the football, and now continues. July 14, Adidas announced and Premier League club Manchester United signed a 10-year contract, Adidas began sponsoring from the 2015/2016 season, Manchester United shirt sponsorship fee totaling 750 million pounds (about 1.26 billion US dollars). The contract, the amount of high, setting a new record for the football club shirt sponsorship - the previous record holder is a Spanish football club Real Madrid, the annual sponsorship fee of 31 million pounds, is also a sponsor Adidas. And 23.5 million pounds of annual sponsorship fee compared to Manchester United now offer sponsors Nike, the digital new contract is more than twice as much, it also declared the Man with Nike for 13 years since 2002 shirt sponsorship relationship The end. Manchester United and Adidas were not for this contract, "First Financial Weekly" to comment. "Sports sponsorship in the sports apparel brand in the field is a seller's market, a good sports club sports brand's influence is huge, so you can continue to raise sponsorship money." Beijing orange light Cuiying Shan, general manager of marketing consultant " First Financial Weekly, "said. Cui worked in sports marketing firm Octagon and Infront Sports & Media Ltd for many years. enjoy the "world's first league," the title of the Premier League, to 1.8 billion pounds per year of income in the world ahead of the football league. The sporting goods company in the competitive ability of good Premier League team has a strong desire, it also gives companies wishing to open a door to the football market opportunity. In January, Arsenal and Puma signed a five-year amounted to ? 150 million shirt sponsorship contract, with an annual sponsorship fee almost equal to the price of Real Madrid, but before Nike's sponsorship fee of ? 8 million a year. After Adidas renounce sponsorship of Liverpool, in 2012, New Balance's warrior sport and it signed a sponsorship agreement. Before entering the Premiership, warrior sports to produce hockey and ice hockey equipment is known. In the same year, the US sports apparel brand Under Armour also sponsored Tottenham. "Originally, we all do not know it, but the sponsor of the Premier League club, we all know. And the Premier League Asia, growth in emerging markets has influence." ????? he said. As for Manchester United's shirt sponsorship to compete, as early as six months ago had already started, the Warriors sports and Puma also have considered bidding. Eventually, Adidas pay a "high price" to win the contract - 11-year contract with Adidas, the NBA's 30 teams have signed only spent about 230 million pounds. Before Manchester United's sponsor Nike opinion, this price is clearly too high. In fact, for questioning the potential benefits of the contract, but also the Nike withdrew from the competition. It said in a statement: "Any partnership with the club must be mutually beneficial, the current provisions we received does not meet the interests of the shareholders of Nike." If athletic performance from Manchester United last year, the Nike unreasonable. Last year, Manchester United harvested nearly 20 years the worst record, ranked only seventh in the Premier League, which it missed the Champions League. But Manchester United is one of the largest global fan club, according to its official data published in 2012, it has 659 million fans, half of them in Asia. huge fan base means a strong purchasing power. 2013, Manchester United a record 363 million pounds in the highest income, the highest in the Premier League club, sponsor-related revenue also grew by 44.1%. It has called a huge sponsorship team, in addition to shirts, their chests owned Chevrolet advertising, training venues and equipment sponsor is Aon, General Motors is sponsoring the shirts; from January 15, 2013, Wahaha and China Construction Banks also became its sponsor in China. "to tap the sales potential of this partnership is a milestone for the big event. We expect that during the bilateral cooperation, total sales could reach 1.5 billion pounds." Adidas CEO Herbert? Heiner (Herbert Hainer) representation. Adidas is not only to provide uniforms and peripheral products, also has a co-branded printed products worldwide exclusive marketing rights. Adidas Manchester United needs. In football this its traditional areas of strength, Nike has brought a growing challenge. Adidas expects the 2013/2014 fiscal year ending at the end of November 2014, football-related products revenue will reach $ 2.7 billion, which would exceed the Nike 2013/2014 fiscal year $ 2.3 billion. Nike 1994 but only started operations involved in football, Adidas has been 66 years in the football field. Over the past 20 years, Nike, Adidas has eroded a lot of market share in football. Adidas "high price" sign Manchester United, Nike can be seen as one tough comeback - especially for the two companies who are "the world's first football brand," bickered occasion. Manchester United and Arsenal after another abandoned it after two hottest teams, Nike currently holds the Premier League club sponsorship contract only two: Manchester City and Queens Park Rangers. As the world's largest sports company Nike, perhaps due to the move to change their orientation. Now, it is more willing to be seen as a technology company. "Nike do this kind of sponsorship, will tend to put more money into the consumer interactive and marketing activities." ????? he said. After all, you want to influence the team into a brand of their own sales, not just put Logo on shirts that simple. How to design shirts for the development of different products in different markets, how to promote market access, what kind of advertising and marketing approach, these must be specific marketing plan. football, between Adidas and the two sporting goods giant Nike is far from a winner. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Chinese designer Wang Fengchen returns to New York with the 2018 spring summer series. She pays tribute to the motherland on the theme of "Made in China". From the start of the big red to brown, blue and pink transition, inspiration is derived from Chinese rural scenery; signature big bag, 3D fonts and sewing details continue in the new series, and the use of a large number of mesh material is also given clothing bold structure, and the concept of the "China manufacturing" re interpretation. in addition, as a big show sponsored by Jordan Brand, the long exposure of Air Jordan 1 Flyknit is also officially unveiled here, while there are special Feng Chen Wang Air Jordan 1 launched. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! , Japan's well-known shoe shop Gallery· 2 today, the first gray Kobe venom 6. The type of shoes long continuation of the Kobe series of venom features, color on the shoes with shades of gray cover, swoosh and shoes with a black dot, vamp uses two different texture of fabric stitching, with the heel of the leather material package. shoes information: NIKE ZOOM KOBE VENOMENON 6 EP number: 897657-002 price: $15120 (tax Yu ) domestic no information on the sale of the shoes. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!A item: 310805-102 release date: March 28th