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? For the development of enterprises, Nike founder Philip Knight once said this to say: "The secret of business success are included in it three issues: how to win more attention than its competitors from the customer and love? How can I always do this? How can we most efficiently do this? " these three questions, Nike does give a perfect answer. In 1976, when the Olympic Games debut Nike, with annual sales of less than $ 30 million. But 15 years later, its sales volume reached 30 billion US dollars, together with Adidas to become the leading brand of athletic footwear market. Many market experts believe that Nike's success is mainly due to three factors: the innovative product design, strong sales network and guide the movement of fashion advertising. But I believe that, in addition to these three factors, there is an equally important success factors: Nike as a brand, from the birth of the first day, the average person's exercise filled with a special interest and concern Humane Care. brand of charm source From the marketing principle that the brand is a symbol to reflect the value of the enterprise customer. Whether abroad or at home, a good brand so that the target customers have some memorable and hard competitors to imitate the personalized value. The degree of product homogeneity increasingly competitive environment, the pers Cheap foamposites for sale onalized value can not only create a distinct differentiation advantages, but can win more attention and love from customers. So, this is how personalized value created? First of all, this personalized brand value comes from business-to-customer interest and understanding of the unique discovery. With this unique discovery and understanding of business will produce a unique customer value proposition, the product will produce unique and innovative design, the care to get unique benefits to meet. The connotation of the brand is such a unique customer value proposition. Philips is the world famous brand home appliances market. It's customer value proposition is "science and technology people-oriented." Under the command of the values, Philips appliance products, though as many as a thousand, but they exhibit the same characteristics: high technology content, good quality, very easy to use. Second, the customer value proposition not only to care for the specific interests of its customers, but also to give them a deeper humane care. In this regard, the Nike brand operation can give us profound enlightenment. Nike Inspiration late 1970s, the United States is in a "conceited era." Compared to the previous generation, the new generation of better-educated, more affluent life, but also the pursuit of a more self-centered values. In th cheap foamposites e US, every sports stars is considered a successful self-miracle. Nike keen to find a new generation of thought tend to launch a large number of sports stars advertising. In the ad, did not let the sports stars who wear Nike shoes to run around, but most are a true representation of the moments of their struggle. This unique self-worth caring deeply infected with the new generation. Thus, from the baseball field to the city streets, everywhere there has been wearing Nike shoes fitness family. In the 1990s, American society has undergone new changes: the self-worship of enthusiasm gradually receded, people have become more concerned about the real self. Nike once again keen to find this change. Although the protagonist or sports star most of advertising, but has not the kind of superhuman qualities, they like people did in feeling pressure, confusion or even failure. "Justdoit" become a faith, has become the people in stress and confusion inspirational creed. This again gives people a deep concern of self-worth. In contrast domestic sports products advertising. In addition to Li Ning brand in the performance of a customer care efforts, other brands boast almost all the stars in aid of their own products. If a brand full of unique customer care, you can get more attention and love from customers. Conversely, if a brand is full of produc Cheap foamposites for sale t ego, the same customer would like to avoid the narcissistic turn away. Sports products so, IT products so that any product so.since the heat superstar Wade signed a Li Ning Co, his every move will be much attention. 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Pinjiu sign Chinese weightlifting team As we all know, Nike has long "occupation" of the Chinese weightlifting team, Mingle want to become a partner of the Chinese weightlifting team, will inevitably have to with Nike have some fierce competition. To outsiders, the parties may not compete in the same "heavyweight" on, but the general manager Mingle company Dingsi Liang decided to try. end of 2006, were happy "try" attitude came into contact with the Chinese weightlifting team. After several months of hard work, respect Mingle feeling to win the Chinese weightlifting team's hope more and more remote, Mingle brand director Guo Hui recalled the scene at the time and even used the word "almost abandon" to describe the time and Weightlifting Team negotiations. At this point, coincides with the Chinese Weightlifting Association, the Chinese weightlifting team came Wuyishan rate training. Mingle feel hospitable, even impossible to do a strategic partner, the Chinese weightlifting team came to Fujian, were happy to be delightfully anyway, so Dingsi Liang night from Quanzhou to carry two boxes Maotai, with Guo Hui and other senior rushed Wuyishan. tour delightfully journey to Mingle bring unexpected effect, on behalf of Chinese Weightlifting Association after ????? two boxes Maitai praised all of us down to the ground, "the boss so forthright, things are bound to crisp, companies must as straightforward as the boss and promising, such enterprises, it is the Chinese weightlifting team wanted a strategic partner. " The next day, a Let Dingsi Liang pleasantly surprised the news: Mingle is expected to become China's weightlifting team strategic partners. After , the two sides conducted a number of communication. In April 2007, were happy to sign the Chinese weightlifting team finally succeeded in the same year in November, Mingle officially became China's weightlifting team in 2008 --2010 year strategic partners, successfully snatch from the hands of the Chinese weightlifting Nike team. organization executives to Beijing to cheer Mingle chose Chinese weightlifting team, because the Chinese weightlifting team has been a big gold medal at the Olympics, but also in the 2008 Beijing Olympic Games On, "the first Olympic gold" is likely to be off the Chinese weightlifting team. "If the Chinese weightlifting team to win at the Olympics, it is simply extraordinary significance, will attract more eyeballs, earn enough focus Olympics." Mingle Guohui, director of marketing believes that the signing of the name of the music for the weightlifting team to get maximum input capacity the ratio. Mingle due to flex its muscles attempting to use the Chinese weightlifting team at the 2008 Beijing Olympics, a ban lets Mingle surprise: China Advertising Association issued a notice in July 2008, during the Olympic Games, in Beijing Olympic Organizing Committee has not been approved under the circumstances, the use of non-Olympic sponsors have done advertising athletes, coaches, officials participating in the Olympic Games, will not be published, broadcast in the relevant media. Previously, the name of the music has been specially designed for the Chinese weightlifting team special shoes, and to develop a set of detailed outreach program, but with the introduction of the ban, and taking into account the costs and promotion expenses during the Olympic Games is too high, the name of music publicity plan shall do not come to an end. Quanzhou There's a reason people love Pinjiu: Pinjiu enhanced feelings, but after after Wuyishan Pinjiu, from 2006 to now more than two years, had the Chinese weightlifting team to look into own partners, their families were happy, for the Chinese weightlifting team has a deep affection, so Dingsi Liang made a different decision: leave eight days from August 8, tissue above the middle level employees, agents and distributors, etc., the match went to Beijing Olympics, the site for "weightlifting family" Come on, is China! Meanwhile, the name of the country's music stores also put on a red festive "Chinese heart up" poster, "with the same blood, the same vein, let the 1.3 billion Chinese people together for China!" Dingsi Liang says. Today, the Chinese weightlifting team in the Olympic frequently gains, appeared to confirm the name of the music is the right choice.20 years ago alliance allows returning Jordan not wearing a retired Jersey No. 23, and the choice of his brother in high school the number 45. To commemorate this moment, with Chicago color; Air Jordan 10 "Chicago" embroidered 45 embroidery on the shoe.As a member of item: 310805-102 release date: March 28thPrice:Nike Zoom Soldier 6 new color image exposure 2013-12-08 22:40:19 Recently, network exposure this Ohio State University Buckeyes aircraft Classic version Nike Zoom Soldier 6 new year Ohio State University Buckeyes men and women's basketball teams will participate in the 2012 Classic aircraft carrier. 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